This gel is designed for hair that just needs a kick. Fudge Pump Up styling foaming gel transforms from a gel to foam in the palm of your hand, for hair types that need a little volume, body and bounce.

It provides ultimate hold and adds shine and moisture to your hair. Pump Up’s unique texture gives volume as well as style support to your hair. This non sticky, light, gel mousse is for use on towel dried hair.

Fudge styling products have a hold factor guide of 0- 15, for light, medium, strong or extreme hold. Pump Up has a high hold factor 8. All Fudge Styling Products have a UVA/ UVB filter.

Directions of Use:

• Apply desired amount of Pump Up to palms of your hands.
• 'Pump it up' by rubbing palms together.
• Then open your palms to expose to oxygen.
• Watch the gel expand to a light fluffy foam.
• Work through your hair from roots to ends.
• Style as required.
• Do not shake the can before use.