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Sisters Poppy & Chloe Delevingne- System Professional’s Global Brand Ambassadors
System Professional, the salon professional hair care brand known for its focus on the science of transformative hair care, has announced Poppy & Chloe Delevingne as Global Brand Ambassadors.
The sisters will represent the new range of System Professional with EnergyCode™ Complex - a first of its kind revolutionary hair care innovation that offers the ultimate in personalised hair transformation. With over 174,000,000 possible product combinations, or ‘systems’, this new technology delivers bespoke hair solutions tailored to meet the needs of each individual.
Scientific research has revealed that no two hair strands are alike, this is why even people closely related with similar hair traits, for example sisters, could indeed have dramatically different hair needs. To diagnose specific individual hair needs, System Professional have developed EnergyCode Mapping®.
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With 40 years dedicated to the science of transformative hair care, System Professional is the only brand with the experience to resolve the issue of ultra-personalisation. Our scientists discovered that each person’s hair has a unique energy profile that determines its elasticity, fibre health and responsiveness.
This personal ‘energy fingerprint ’ is defined by the hair’s lipid level. Lipids, even though only 4% of the hair, has a uniquely active influence on the hair’s energy. They are the flexible glue that connects the keratin building blocks of hair, ensuring cuticle integrity and flexibility.